CORPORATE ENTREPRENEURSHIP IN DIGITAL ERA SEBAGAI PENDORONG UTAMA INOVASI DAN PERTUMBUHAN DALAM MENGEMBANGKAN ORGANISASI: STUDI KASUS DI GO-JEK
DOI:
https://doi.org/10.31949/entrepreneur.v4i2.5123Abstrak
Sebagai salah satu tech company di Indonesia, Gojek turut berkontribusi membangun inovasi dalam industri di era digital ini melalui prinsip, budaya, dan nilai yang tertanam di dalam organisasinya. Semua itu tidak terlepas dari penggunaan teknologi yang menjadi faktor pendorong utama penggerak bisnisnya. Dalam penelitian ini, penulis bertujuan untuk menganalisis Corporate Entrepreneurship pada perusahaan teknologi Gojek di era digital dengan menggunakan metode kualitatif deskriptif melalui data sekunder melalui studi kepustakaan.
Kata Kunci:
Corporate EntrepreneurshipUnduhan
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