Penggunaan Design Thinking Pada Inovasi Produk Jasa Cabut Kost
DOI:
https://doi.org/10.31949/entrepreneur.v3i2.1517Abstrak
Kondisi pandemi Covid-19 di Indonesia hingga saat ini telah berdampak pada seluruh pelaku usaha, oleh karena itu semua pelaku dari berbagai bidang usaha perlu melakukan terobosan atau inovasi agar mampu bersaing dan tetap bertahan. Permasalahannya sekarang adalah semua harus dituntut untuk memberikan pemecahan masalah yang tepat dan mampu diimplementasikan dengan baik dalam menjawab segala hambatan dan tantangan yang dirasakan. Salah satu metode yang dapat digunakan dan memberikan solusi terhadap kondisi saat ini adalah design thinking. Design thinking adalah disiplin yang menggunakan kepekaan dan metode desainer untuk mencocokkan kebutuhan orang dengan apa yang layak secara teknologi dan apa yang layak menurut strategi bisnis dapat diubah menjadi nilai pelanggan dan peluang pasar, dengan menganalisis lima tahap yang meliputi empati, definisikan, idete , prototipe dan tes. Tujuan penulisan artikel ini adalah untuk menjelaskan penggunaan design thinking pada bisnis Jasa Logistik Cabut Kost dengan metode deskriptif kualitatif dengan tujuan untuk memberikan gambaran atau rangkuman suatu keadaan atau fenomena yang sedang terjadi dengan menggunakan prosedur ilmiah untuk menjawab masalah yang sebenarnya. Hasil yang diperoleh adalah penerapan design thinking dapat dijadikan sebagai acuan metode Cabut Kost dalam mengembangkan usaha yang sedang dijalani. Dari sisi analisis, design thinking dapat menjadi metode untuk mengembangkan strategi membangun brand name Cabut Kost.Kata Kunci:
Design Thinking, Jasa Bisnis Logistik, Cabut KostUnduhan
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