Analisis Harga Saham Perusahaan Sub-Sektor Games yang Terdaftar di NASDAQ (2012-2022)
DOI:
https://doi.org/10.31949/entrepreneur.v5i2.10442Abstrak
Makalah ini mengkaji harga saham perusahaan sub-sektor game yang terdaftar di NASDAQ dari tahun 2012 hingga 2022, dengan fokus pada bagaimana rasio keuangan mempengaruhi harga saham di sektor yang signifikan dan berkembang pesat dalam industri Hiburan & Media global. Masalah utama yang dibahas adalah dampak rasio keuangan terhadap harga saham, dengan pertanyaan penelitian berpusat pada bagaimana Current Ratio (CR), Net Profit Margin (NPM), dan Return on Equity (ROE) mempengaruhi harga saham. Kebaruan dari penelitian ini terletak pada fokusnya pada sub-sektor game yang kurang diteliti di NASDAQ. Dengan menggunakan pendekatan purposive sampling, penelitian ini memilih perusahaan berdasarkan kriteria seperti terdaftar di NASDAQ, memiliki data lengkap untuk variabel penelitian, dan melakukan IPO sebelum tahun 2012, serta menggunakan analisis regresi data panel untuk menguji pengaruh CR, NPM, dan ROE terhadap harga saham. Temuan penelitian mengungkapkan bahwa Current Ratio dan Net Profit Margin tidak secara signifikan mempengaruhi harga saham, sedangkan Return on Equity memiliki pengaruh signifikan, menekankan pentingnya ROE dalam mempengaruhi keputusan investor di industri game. Penelitian ini menyimpulkan bahwa hanya ROE yang secara signifikan mempengaruhi harga saham di sub-sektor game di NASDAQ, menunjukkan bahwa perusahaan game perlu fokus pada peningkatan ROE mereka untuk menarik investor, dan menyoroti perlunya penekanan strategis pada return on equity untuk secara efektif mempengaruhi keputusan investasi.
Kata Kunci:
harga saham, rasio keuangan, sub sektor games, rasio lancarUnduhan
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