The THE EFFECT OF EXPERIENCE QUALITY ON RETURN VISIT INTEREST THROUGH PERCEPTION OF VALUE, DESTINATION IMAGE AND SATISFACTION

PENGARUH EXPERIENCE QUALITY TERHADAP MINAT KUNJUNG ULANG MELALUI PERSEPSI NILAI, CITRA DESTINASI DAN KEPUASAN

Authors

  • Pupu Saeful Rahmat Universitas Kuningan
  • Dikdik Harjadi Universitas Kuningan

DOI:

https://doi.org/10.31949/entrepreneur.v4i03.5714

Abstract

The problem in this study is the low interest in revisiting tourist objects Kuningan Botanical Gardens. The research objectives are: (1) to analyze the effect of image destination for repeat visits; (2) analyzing the effect of perceived value on the image of the destination; (3) analyze the effect of satisfaction on destination image; (4) analyzing the effect of experience quality on perceived value; (5) analyze the effect of experience quality on satisfaction; (6) analyze perceived value and image of the destination in mediating the influence of experience quality to interest in repeat visits; (7) analyze the satisfaction and image of the destination in mediate the effect of experience quality on intention to revisit. The research population includes all tourists who have visited the object Kuningan Botanical Garden Tourism (starting as a tourist attraction until now) namely as many as 87,288 visitors. The sampling technique uses sampling

incidental (visitors encountered by chance). Determination of the number of samples using the slovin formula with an error rate of 5% so that samples are found as many as 400 tourists. Methods of data analysis using SEM analysis with analysis tool in the form of SmartPLS. The results of the study: (1) destination image has a significant positive effect on interest revisit; (2) perceived value has a significant positive effect on image destination; (3) satisfaction has a positive and significant effect on destination image; (4) experience quality has a positive and significant effect on perceived value; (5) experience quality has a significant positive effect on satisfaction; (6) perception the value and image of the destination are able to mediate the effect of experience quality on interest in repeat visits; (7) satisfaction and destination image are able to mediate influence experience quality on intention to revisit.

 Keywords: Interest in Repeat Visits; Destination Image; Experience Quality; Perception of value; Satisfaction

 

Keywords:

Interest in Repeat Visits; Destination Image; Experience Quality; Perception of value; Satisfaction

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References

Adhari, I. Z. (2019). Kepuasan Pelanggan & Pencapaian Brand Trust. Pasuruan: Qiara Media.

Afshardoost, M., & Eshaghi, M. S. (2020). Destination image and tourist behavioural intentions: A meta-analysis. Tourism Management, 81(December 2019), 104154. https://doi.org/10.1016/j.tourman.2020.104154

Al-Ansi, A., & Han, H. (2019). Role of halal-friendly destination performances, value, satisfaction, and trust in generating destination image and loyalty. Journal of Destination Marketing and Management, 13(May 2019), 51–60. https:/

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Published

2023-09-30

How to Cite

Saeful Rahmat, P., & Harjadi, D. (2023). The THE EFFECT OF EXPERIENCE QUALITY ON RETURN VISIT INTEREST THROUGH PERCEPTION OF VALUE, DESTINATION IMAGE AND SATISFACTION: PENGARUH EXPERIENCE QUALITY TERHADAP MINAT KUNJUNG ULANG MELALUI PERSEPSI NILAI, CITRA DESTINASI DAN KEPUASAN. Entrepreneur: Jurnal Bisnis Manajemen Dan Kewirausahaan, 4(03), 50–68. https://doi.org/10.31949/entrepreneur.v4i03.5714

Issue

Vol. 4 No. 03 (2023): September

Section

Articles

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Copyright (c) 2023 Pupu Saeful Rahmat, Dikdik Harjadi

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