Apakah Konsumen Menunjukkan Kepercayaan Pada Provider Telkomsel?

Authors

  • Wenti Ayu Sunarjo Universitas Pekalongan
  • Muhammad Lukman Universitas Pekalongan

DOI:

https://doi.org/10.31949/entrepreneur.v6i1.12978

Abstract

Currently, cellular network products are widely used by humans in their activities. One of the factors that influence the use of cellular networks is the use of cellular phones and the number of cellular phones used. In addition, because the Telkomsel cellular network has the most users in Indonesia, this can provide an opportunity to increase customer awareness through successful branding. Therefore, the purpose of this study is to see how the variables of brand awareness, brand loyalty, and brand image affect consumer satisfaction. The sample collection technique of 100 respondents used the cluster sampling technique, with questionnaires filled out directly by Telkomsel provider users in Pekalongan City. The results show that brand awareness, brand loyalty, and brand image significantly positively affect consumer trust. However, the limitations of the study which only chose Telkomsel as the provider that was the object of the study need to be carried out in the future by comparing it to other providers to produce comparative data.

Keywords:

brand awareness, brand loyalty, brand image, consumer trust

Downloads

Download data is not yet available.

References

Adha, S. (2022). Faktor revolusi perilaku konsumen era digital: sebuah tinjauan literatur. Jipis, 31(2), 134-148.

April, J. N., & Darojat, T. A. (2020). Jurnal Ilmu Manajemen ( JMAS ) Jurnal Ilmu Manajemen ( JMAS ). 0(2), 51–57.

Carneli, R. D., & Nurwahyudi, M. R. (2025). Pengaruh Beauty Influencer, Persepsi Harga dan Brand Image terhadap keputusan pembelian Hand and Body Lotion Vaseline di DIY. Entrepreneur: Jurnal Bisnis Manajemen Dan Kewirausahaan, 6(1), 50–58. . https://doi.org/10.31949/entrepreneur.v6i1.12210

Handayani, D. F. R., PA, R. W., & Nuryakin, N. (2021). The influence of e-service quality, trust, brand image on Shopee customer satisfaction and loyalty. Jurnal Siasat Bisnis, 25(2), 119–130. https://doi.org/10.20885/jsb.vol25.iss2.art3

Khairunnisa, A. H., Ningrum, J. W., Huda, N., & Rini, N. (2020). Pengaruh brand awareness dan kepercayaan terhadap keputusan menyalurkan zakat dan donasi melalui Tokopedia. Jurnal Ilmiah Ekonomi Islam, 6(2), 284-293.

Mashudy, M., & Surianto, M. A. (2024). Pengaruh Harga, Citra Merek Dan Kelompok Referensi Terhadap Keputusan Pembelian Rokok Gudang Garam Surya 12 (Studi Pada Konsumen Di Kabupaten Gresik). Entrepreneur: Jurnal Bisnis Manajemen Dan Kewirausahaan, 5(1), 47–60. https://doi.org/10.31949/entrepreneur.v5i1.7725

Muhardono, A., Mahmudah, D. A., Tsamara, T., & Baqo, M. (2023). Penerapan Digitalisasi UMKM melalui E-Commerce dan Portal Informasi sebagai Strategi Pemasaran Produk ATBM Desa Cepagan. Entrepreneur: Jurnal Bisnis Manajemen Dan Kewirausahaan, 4(1), 192–204. https://doi.org/10.31949/entrepreneur.v4i1.3645

Mere, K., Puspitasari, D., Asir, M., Rahayu, B., & Mas' ud, M. I. (2024). Peran Konten Interaktif dalam Membangun Keterlibatan Konsumen dan Memperkuat Kesetiaan Merek: Tinjauan pada Platform Media Sosial dan Situs Web Perusahaan. Journal of Economic, Bussines and Accounting (COSTING), 7(3), 5455-5556.

Mulyaputri, V. M., & Sanaji, S. (2021). Pengaruh Viral Marketing dan Brand Awareness terhadap Niat Beli Merek Kopi Kenangan di Kota Surabaya. Jurnal Ilmu Manajemen, 9(1), 91. https://doi.org/10.26740/jim.v9n1.p91-101

Nugroho, R. W., Insani, S. F., & Cahyaningrum, B. N. (2020). Pengaruh Asosiasi Merek, Loyalitas Merek, Kesadaran Merek dan Citra Merek terhadap Ekuitas Merek Nike Di Media Sosial Pada Kalangan Konsumen Muda. Journal Of Business, Finance, and Economics (JBFE), 1(1).

Pasaribu, V. L. D. P. D. (2018). PENGARUH BIAYA PROMOSI TERHADAP PENINGKATAN PENJUALAN KARTU FLEXI PT.TELEKOMUNIKASI SELULER (TELKOMSEL) JAKARTA ( Studi kasus Produk Kartu Flexi Pt.Telkomsel .Jakarta Selatan ). Jurnal Pemasaran Kompetitif, 1(2), 117–131. https://doi.org/10.32493/jpkpk.v1i2.858

Pramono, C. J., Kunto, Y. S., & Aprilia, A. (2023). Peran Mediasi Brand Image Dan Brand Experience Pada Pengaruh Perceived Quality Terhadap Post-Purchase Intention Mixue Di Surabaya. Jurnal Manajemen Pemasaran, 17(2), 112–120. https://doi.org/10.9744/pemasaran.17.2.112-120

Purnapardi, M. S., & Indarwati, T. A. (2022). Pengaruh Product Quality dan Brand Image terhadap Repurchase Intention Produk Kosmetik Halal di E-Commerce. Jurnal Ilmu Manajemen, 10(1), 136–147. https://doi.org/10.26740/jim.v10n1.p136-147

Rachmadhaniyati, R., & Sanaji, S. (2021). Pengaruh Social Media Marketing terhadap Customer Engagement dengan Loyalitas Merek dan Kepercayaan sebagai Variabel Mediasi. Jurnal Ilmu Manajemen, 9(3), 1124–1137. https://doi.org/10.26740/jim.v9n3.p1124-1137

Rachmawati, E., Suliyanto, & Suroso, A. (2022). A moderating role of halal brand awareness to purchase decision making. Journal of Islamic Marketing, 13(2), 542–563. https://doi.org/10.1108/JIMA-05-2020-0145

Rahmat, R., & Marso, M. (2020). Hubungan Brand Experience, Brand Image, Brand Satisfaction, Dan Brand Loyalty Dalam Pespektif Four-Stage Loyalty Model (Studi Terhadap Mahasiswa Pengguna Smartphone Di Tarakan). Jurnal Manajemen Pemasaran, 14(1), 17–24. https://doi.org/10.9744/pemasaran.14.1.17-24

Sherry, A., Natsir, A., Indriana, K., & Ghifary, I. (2022). Pengaruh Brand Trust dan Brand Equity terhadap Brand Loyalty Kartu Telkomsel ( Studi Kasus pada Pelanggan Pengguna Kartu Telkomsel di Wilayah Barombong ). 07(01).

SUNARJO, W. A., NURHAYATI, S., & MUHARDONO, A. (2021). Consumer behavior toward adoption of mobile payment: A case study in Indonesia during the COVID-19 pandemic. The Journal of Asian Finance, Economics and Business, 8(4), 581-590. https://doi.org/10.13106/jafeb.2021.vol8.no4.0581

Ulfakhatun, U., & Sunarjo, W. A. (2023). Pengaruh Brand Image Dan Etika Bisnis Terhadap Keputusan Pembelian Pada Produk Jims Honey Pemalang. Jurnal Ekonomi dan Bisnis, 26(1), 59-69.

Wijaya, A. N., Hanik, U., Wulandari, W., Nabila, N., & Kustina, L. (2024). Pengaruh Persepsi Kemudahan Penggunaan, Kepercayaan, Risiko dan Keamanan Terhadap Impulse Buying Pengguna Spaylater di Kabupaten Bekasi. Global: Jurnal Lentera Bitep, 2(01), 28-41.

Downloads

Abstract Views : 77
Downloads Count: 42

Published

2025-01-31

How to Cite

Sunarjo, W. A., & Lukman, M. (2025). Apakah Konsumen Menunjukkan Kepercayaan Pada Provider Telkomsel?. Entrepreneur: Jurnal Bisnis Manajemen Dan Kewirausahaan, 6(1), 92–105. https://doi.org/10.31949/entrepreneur.v6i1.12978

Issue

Vol. 6 No. 1 (2025): Januari

Section

Articles

License

Copyright (c) 2025 Wenti Ayu Sunarjo, Muhammad Lukman

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

COPYRIGHT NOTICE

An author who publishes in the Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan agrees to the following terms:
1. Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal
2. The author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgment of its initial publication in this journal.
3. The author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work