ANALISIS EFEKTIVITAS APLIKASI BIBIT DALAM MENINGKATKAN LITERASI KEUANGAN MASYARAKAT KOTA PALEMBANG MENGGUNAKAN METODE UTAUT

Authors

  • Erik Priansyah Prodi Teknik Informatika, Universitas Bina Darma, Palembang
  • Agnes Kristina Sipayung Prodi Teknik Informatika, Universitas Bina Darma, Palembang
  • Tata Sutabri Prodi Teknik Informatika, Universitas Bina Darma, Palembang

DOI:

https://doi.org/10.31949/jensitec.v10i02.9841

Abstract

The research investigates the influence of the Bibit Application on financial literacy among residents in Palembang, employing the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. The findings reveal a notable improvement in users' financial understanding, with significant advancements in comprehending financial concepts, managing investments, and planning finances. The study identifies that variables such as age, educational background, and prior investment experience play a crucial role in the enhancement of financial literacy. Based on these insights, the research suggests several recommendations to further augment financial literacy through the Bibit Application. These include the integration of structured educational content within the app, providing targeted user training programs, and establishing partnerships with financial and educational institutions. The overarching aim of the study is to make a substantial contribution to the improvement of financial literacy through the application of financial technology in Palembang. By addressing the specific needs and characteristics of the user base, the study aspires to facilitate a more financially literate society capable of making informed financial decisions..

Keywords:

bibit application, financial literacy, palembang, UTAUT, financial technology.

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References

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Published

2024-06-09

How to Cite

Priansyah, E., Kristina Sipayung, A., & Sutabri, T. (2024). ANALISIS EFEKTIVITAS APLIKASI BIBIT DALAM MENINGKATKAN LITERASI KEUANGAN MASYARAKAT KOTA PALEMBANG MENGGUNAKAN METODE UTAUT. J-ENSITEC (Journal of Engineering and Sustainable Technology), 10(02), 10119–10124. https://doi.org/10.31949/jensitec.v10i02.9841

Issue

Vol. 10 No. 02 (2024): June 2024

Section

Articles

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Copyright (c) 2024 Erik Priansyah, Agnes Kristina Sipayung, Tata Sutabri

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