Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan https://ejournal.unma.ac.id/index.php/entrepreneur <p style="text-align: justify;">Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan diterbitkan oleh Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka secara berkala setiap enam bulan sekali dengan edisi terbit bulan januari dan Juli. Tujuan jurnal ini adalah menjadi wadah publikasi hasil Riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Topik dalam Jurnal Riset Manajemen dan Kewirausahaan berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : <strong>Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. </strong>Penentuan Artikel yang dimuat melalui proses blind review oleh mitra bestari/reviewers dengan mempertimbangkan relevansi artikel terhadap pengembangan ilmu profesi dan praktek manajemen dengan Jurnal Bisnis Manajemen dan Kewirausahaan serta terpenuhinya persyaratan baku publikasi jurnal.</p> <p style="text-align: justify;"><strong>p-ISSN : 2723-1941</strong></p> <p style="text-align: justify;"><strong>e-ISSN : 2776-2483</strong></p> <h2>Current Issue, Vol 2 No 1 (2021): Januari&nbsp;</h2> <p><img src="/public/site/images/pipihoke/Cover_Vol_2_No_12.jpg" width="769" height="526"></p> <p>&nbsp;</p> Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka en-US Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan 2723-1941 <p><strong>COPYRIGHT NOTICE</strong></p> <p style="text-align: justify;"><strong>An author who publishes in the Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan agrees to the following terms:</strong><br>1. Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal<br>2. The author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgment of its initial publication in this journal.<br>3. The author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work</p> Pengaruh Kepemimpinan Transformasional, Budaya Organisasi, Komitmen Pegawai Terhadap Kinerja Pegawai (ASN Pemerintah Kota Pekalongan) https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/9422 <p><em>This&nbsp;examine&nbsp;aimed to&nbsp;decide&nbsp;and&nbsp;examine&nbsp;the&nbsp;have an impact on&nbsp;of Transformational leadership&nbsp;</em><em>Organizational Culture, and Employee Commitment on Employee Performance in the Pekalongan City Government</em><em>.&nbsp;</em><em>The analytical tool for data processing uses multiple regression with hypothesis testing using the t statistical test. The data used is primary data through distributing questionnaires using a Likert Scale (5 alternative answers). Sampling used Proportional Random Sampling with a sample size of 309 employees in the Pekalongan City Government. </em><em>The results of this research show that there is a significant positive influence on the Transformational Leadership variable on the Performance variable, and the Organizational Culture variable on the Performance variable, as well as the Employee Commitment variable on the Performance variable. </em></p> Achmad Afzan Arslan Djunaid Mahirun Danang Satrio Copyright (c) 2024 Achmad Afzan Arslan Djunaid, Mahirun, Danang Satrio https://creativecommons.org/licenses/by-sa/4.0 2024-07-10 2024-07-10 5 2 1 16 10.31949/entrepreneur.v5i2.9422 Analisis Kualitas Pelayanan Dengan Menggunakan Metode Servqual (Studi Kasus Internet Service Provider PT Giandra Saka Media) https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/7124 <p><em>Customer satisfaction is something that is very important for service companies. This research aims to measure customer satisfaction with the Internet Service Provider PT Giandara Saka Media (Gisaka Media). The method used in this research is the Servqual method and the Cartesian diagram model. In general, the quality of service at the Internet Service Provider PT Giandara Saka Media (Gisaka Media) still does not fully meet customer expectations, because the gap value for each dimension is still negative (-), the largest gap is in the Assurance Dimension and the smallest is in the Empathy dimension.</em></p> <p><em>The Assurance dimension must be given special attention in improving services, especially services in terms of guarantees that services will run without significant disruption, guarantees of suitability of services to what is advertised and compliance with contracts with customers and network availability. If ISPs want to develop further and still be able to retain existing customers, then service quality in all dimensions must be immediately improved, especially in the assurance dimension</em></p> Gilang Bhirawa Noraga Dadang Sudirno Hani Sri Mulyani Copyright (c) 2024 Gilang Bhirawa Noraga, Dadang Sudirno, Hani Sri Mulyani https://creativecommons.org/licenses/by-sa/4.0 2024-07-10 2024-07-10 5 2 17 29 10.31949/entrepreneur.v5i2.7124 Pengaruh Variabel Makroekonomi Dan Ketidakpastian Global Terhadap Neraca Perdagangan Indonesia Tahun 2013-2023 https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/9327 <p><em>The balance of trade is one of the measures that reflects the extent of a country's economic balance with the outside world. This study aims to evaluate the impact of macroeconomic variables and global uncertainty on Indonesia's trade balance from 2013 to 2023 using the quantitative ARDL approach. Findings indicate that exchange rates, inflation, and global uncertainty significantly affect the trade balance in the short term, but do not have the same impact in the long term. Specifically, exchange rates have a significant positive impact, inflation also has a significant positive impact, while global uncertainty has a significant negative impact. However, interest rates and GDP do not have a significant influence on Indonesia's trade balance in both the short and long term. This research provides valuable insights for Indonesian economic and trade policies to address global challenges and enhance the country's trade balance.</em></p> Badi'atul Ulwiyah Meliza Copyright (c) 2024 Badi'atul Ulwiyah, Meliza https://creativecommons.org/licenses/by-sa/4.0 2024-07-10 2024-07-10 5 2 30 49 10.31949/entrepreneur.v5i2.9327 Peran Persepsi Harga Dalam Memoderasi Hubungan Kualitas Produk terhadap Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Dikalangan Generasi Z: Bukti dari Kajian Systematic Literature Review https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/10477 <p><em>Bottled drinking water (AMDK) has become a basic need for people in Indonesia. Consumers when choosing AMDK consider various factors, including product quality and price. Many companies that produce bottled drinking water have to compete to get their products chosen by consumers. Generation Z, when deciding to purchase a product, looks at various aspects such as product quality and price as factors to consider. So a review is needed journal papers which discusses product quality on purchasing decisions with price perceptions as a moderation that strengthens this relationship. Method used in this research are Systematic Literature Review (SLR), which focuses on journal articles published from 2019 to 2023. This study sets three research questions (Research Questions, RQ). The focus of this research is on bottled drinking water producers in the hope that it can help understand consumer behavior and implement appropriate strategies to increase product sales.</em></p> Muhamad Ramdhan Dede Djuniardi Copyright (c) 2024 Muhamad Ramdhan, Dede Djuniardi https://creativecommons.org/licenses/by-sa/4.0 2024-07-11 2024-07-11 5 2 50 60 10.31949/entrepreneur.v5i2.10477 Pengaruh Digital Marketing Dan Customer Relationship Marketing Terhadap Customer Loyalty Pada Laughing Buddha Bar Ubud https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/8663 <p><em>Customer Loyalty is an effort to create and maintain customers. Companies need to know to what extent they have Customer Loyalty and to make efforts to increase it. One factor in optimizing Customer Loyalty at Laughing Buddha Bar is through Digital Marketing and implementing Customer Relationship Marketing. The purpose of this study is to determine the partial and simultaneous effect of Digital Marketing and Customer Relationship Marketing on Customer Loyalty at Laughing Buddha Bar in Ubud. This study uses accidental sampling method with a sample of 96 respondents. This method is done by selecting respondents who are met at the time of the research, and using quantitative methods with survey research. Data collection techniques used include observation, interviews, questionnaires and documentation studies. All data are considered valid and reliable with research instrument tests (validity test and reliability test) and can then be analyzed using multiple linear regression analysis, coefficient of determination analysis, and hypothesis testing (t-test and F-test). The results of the study showed that there was a positive and significant influence both partially and simultaneously between Digital Marketing and Customer Relationship Marketing on Customer Loyalty at Laughing Buddha Bar in Ubud.</em></p> Tjokorda Gde Agung Wijaya Kesuma Suryawan Ni Kadek Enny Purwati Made Mulia Handayani I Wayan Meryawan Copyright (c) 2024 Tjokorda Gde Agung Wijaya Kesuma Suryawan, Ni Kadek Enny Purwati, Made Mulia Handayani, I Wayan Meryawan https://creativecommons.org/licenses/by-sa/4.0 2024-07-11 2024-07-11 5 2 61 73 10.31949/entrepreneur.v5i2.8663 Penerapan Analisis Studi Kelayakan Bisnis Dilihat Dari Aspek Pemasaran Pada Praktik Pemasaran E-Commerce “Stick Singkong Krispy” https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/9474 <p><em>Entrepreneurial business opportunities in the food sector are wide open because all humans definitely need food with this promising opportunity, so we plan to design a culinary business "Crispy Cassava Stick". </em><em>This study uses a research approach, where researchers collect data in five ways, namely: navigator, focus group, survey, behavioral data, and experiment. Search results c during the soft opening in three days sold up to 65 pieces/day which was originally expected to be only 50 pieces/day. Delivery sales cover all areas of Majalengka Regency, such as Cigasong, Kadipaten, Kasokandel, Banjaran and Sukahaji Sindangkasih, Jatiwangi Bantaragung and other areas around Majalengka Regency.So expected in the grand opening period, sales of "Crispy Cassava Stick" using continuous homogenization selected by management α 0.20 Quantity: New forecast (for demand in the grand opening period) 50 + 0.2 (50-65) 80 pieces. He concluded that online commerce or known as e-commerce has an impact on the existence of MSMEs in the food industry in Magalingka in terms of income and number of consumers. As a form of embedding marketing practices through e-commerce, promotional strategies that can be done or commonly referred to as a promotional mix with advertising or sales promotion through social media or ­E-commerce and personal sales or can be done with digital marketing through the use of technology in the 5.0 era that collaborates machines and humans or commonly called artificial intelligence (artificial intelligence)). Even promotional activities that can be done today can involve infulencer as a promotional medium which is often called advocacy.</em></p> Rita Sri Silvia Pamuji Dede Susilo HSBW Muhamad Nizar Pramudita Enggun Yoga Nugraha Copyright (c) 2024 Rita Sri Silvia Pamuji, Dede Susilo HSBW, Muhamad Nizar Pramudita, Enggun Yoga Nugraha https://creativecommons.org/licenses/by-sa/4.0 2024-07-13 2024-07-13 5 2 74 86 10.31949/entrepreneur.v5i2.9474 Pengaruh Digital Marketing, Kualitas Produk dan Kualitas Layanan pada Keputusan Pembelian Ulang Pada Coffee Shop Waktu Kopi PPS https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/9045 <p><em>The purpose of this study is to investigate the implications of Digital Marketing, Product Quality, as well as Quality of Service on Re-buy decisions at the Coffee Shop Time Coffee PPS. The study applies a quantitative approach, which refers to a method of study that examines a particular population or sample, aggregates data through a study instrument, analyzes data statistically, with the aim of testing the hypothesis that has been put forward. The sample of this study was 160 people, selected through purposive sampling techniques. The results of the study interpreted Digital Marketing as well as the Quality of Service did not imply significantly on the Re-Buying Decision at the Coffee Shop Time PPS, while the Product Quality influenced the Repurchase Decision in the Coffe Shop time PPS. The authors hoped that the study results would be a guide in designing a more relevant and varied future study.</em></p> Silfiyyatur Rifqiyyah Moh. Agung Surianto Copyright (c) 2024 Silfiyyatur Rifqiyyah, Moh. Agung Surianto https://creativecommons.org/licenses/by-sa/4.0 2024-07-13 2024-07-13 5 2 87 98 10.31949/entrepreneur.v5i2.9045 Pengaruh Kelompok Referensi, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Ulang Pada Produk Scarlett Whitening https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/9046 <p style="text-align: justify;"><em>The aim of this research is to find out how the reference group, product quality, and price influence the re-purchase decision on the Scarlett Whitening product. This research is carried out using quantitative research methods that can be understood as methods used to study a particular population or sample, data collection using research instruments, analysis of data of a statistical nature, with the aim of testing the hypothesis that has been established. The sample in this study is 160 people who have used the Scarlett Whitening product. Sampling technique is purposive sampling. The results show that there is an influence between the reference groups, the quality of the product has an impact on the re-purchase decision, and the price also has an effect on the remarketing decision on the Scarlett Whitening product.</em></p> Mega Aulia Rahmi Moh. Agung Surianto Copyright (c) 2024 Mega Aulia Rahmi, Moh. Agung Surianto https://creativecommons.org/licenses/by-sa/4.0 2024-07-13 2024-07-13 5 2 99 113 10.31949/entrepreneur.v5i2.9046 Pengaruh Jumlah Uang Beredar, Suku Bunga Dan Nilai Tukar Terhadap Inflasi Di Indonesia Pada Tahun 2014-2023 https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/9104 <p><em>The purpose of this study was to determine the effect of money supply, interest rates, and exchange rates on inflation in Indonesia for the period 2014-2023. The type of data in this study uses quantitative data and the data source used is secondary data during the period 2014-2023. Data analysis using multiple linear regression analysis methods. The result that the variable money supply has a positive and significant effect on inflation. The interest rate variable has a positive and insignificant effect on inflation. The exchange rate variable has a negative and significant effect on inflation. For the government to prepare steps in implementing monetary policy related to the problem of money supply, interest rates and exchange rates that can affect inflation.</em></p> Mei Nia Widyaningrum Meliza Copyright (c) 2024 Mei Nia Widyaningrum, Meliza https://creativecommons.org/licenses/by-sa/4.0 2024-07-14 2024-07-14 5 2 114 125 10.31949/entrepreneur.v5i2.9104