Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan

Pengaruh Kepemimpinan Transformasional, Budaya Organisasi, Komitmen Pegawai Terhadap Kinerja Pegawai (ASN Pemerintah Kota Pekalongan)

Achmad Afzan Arslan Djunaid — 2024-07-10

This examine aimed to decide and examine the have an impact on of Transformational leadership Organizational Culture, and Employee Commitment on Employee Performance in the Pekalongan City Government. The analytical tool for data processing uses multiple regression with hypothesis testing using the t statistical test. The data used is primary data through distributing questionnaires using a Likert Scale (5 alternative answers). Sampling used Proportional Random Sampling with a sample size of 309 employees in the Pekalongan City Government. The results of this research show that there is a significant positive influence on the Transformational Leadership variable on the Performance variable, and the Organizational Culture variable on the Performance variable, as well as the Employee Commitment variable on the Performance variable.

Analisis Kualitas Pelayanan Dengan Menggunakan Metode Servqual (Studi Kasus Internet Service Provider PT Giandra Saka Media)

Gilang Bhirawa Noraga — 2024-07-10

Customer satisfaction is something that is very important for service companies. This research aims to measure customer satisfaction with the Internet Service Provider PT Giandara Saka Media (Gisaka Media). The method used in this research is the Servqual method and the Cartesian diagram model. In general, the quality of service at the Internet Service Provider PT Giandara Saka Media (Gisaka Media) still does not fully meet customer expectations, because the gap value for each dimension is still negative (-), the largest gap is in the Assurance Dimension and the smallest is in the Empathy dimension.

The Assurance dimension must be given special attention in improving services, especially services in terms of guarantees that services will run without significant disruption, guarantees of suitability of services to what is advertised and compliance with contracts with customers and network availability. If ISPs want to develop further and still be able to retain existing customers, then service quality in all dimensions must be immediately improved, especially in the assurance dimension

Pengaruh Variabel Makroekonomi Dan Ketidakpastian Global Terhadap Neraca Perdagangan Indonesia Tahun 2013-2023

Badi'atul Ulwiyah — 2024-07-10

The balance of trade is one of the measures that reflects the extent of a country's economic balance with the outside world. This study aims to evaluate the impact of macroeconomic variables and global uncertainty on Indonesia's trade balance from 2013 to 2023 using the quantitative ARDL approach. Findings indicate that exchange rates, inflation, and global uncertainty significantly affect the trade balance in the short term, but do not have the same impact in the long term. Specifically, exchange rates have a significant positive impact, inflation also has a significant positive impact, while global uncertainty has a significant negative impact. However, interest rates and GDP do not have a significant influence on Indonesia's trade balance in both the short and long term. This research provides valuable insights for Indonesian economic and trade policies to address global challenges and enhance the country's trade balance.

Peran Persepsi Harga Dalam Memoderasi Hubungan Kualitas Produk terhadap Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Dikalangan Generasi Z: Bukti dari Kajian Systematic Literature Review

Muhamad Ramdhan — 2024-07-11

Bottled drinking water (AMDK) has become a basic need for people in Indonesia. Consumers when choosing AMDK consider various factors, including product quality and price. Many companies that produce bottled drinking water have to compete to get their products chosen by consumers. Generation Z, when deciding to purchase a product, looks at various aspects such as product quality and price as factors to consider. So a review is needed journal papers which discusses product quality on purchasing decisions with price perceptions as a moderation that strengthens this relationship. Method used in this research are Systematic Literature Review (SLR), which focuses on journal articles published from 2019 to 2023. This study sets three research questions (Research Questions, RQ). The focus of this research is on bottled drinking water producers in the hope that it can help understand consumer behavior and implement appropriate strategies to increase product sales.

Pengaruh Digital Marketing Dan Customer Relationship Marketing Terhadap Customer Loyalty Pada Laughing Buddha Bar Ubud

Tjokorda Gde Agung Wijaya Kesuma Suryawan — 2024-07-11

Customer Loyalty is an effort to create and maintain customers. Companies need to know to what extent they have Customer Loyalty and to make efforts to increase it. One factor in optimizing Customer Loyalty at Laughing Buddha Bar is through Digital Marketing and implementing Customer Relationship Marketing. The purpose of this study is to determine the partial and simultaneous effect of Digital Marketing and Customer Relationship Marketing on Customer Loyalty at Laughing Buddha Bar in Ubud. This study uses accidental sampling method with a sample of 96 respondents. This method is done by selecting respondents who are met at the time of the research, and using quantitative methods with survey research. Data collection techniques used include observation, interviews, questionnaires and documentation studies. All data are considered valid and reliable with research instrument tests (validity test and reliability test) and can then be analyzed using multiple linear regression analysis, coefficient of determination analysis, and hypothesis testing (t-test and F-test). The results of the study showed that there was a positive and significant influence both partially and simultaneously between Digital Marketing and Customer Relationship Marketing on Customer Loyalty at Laughing Buddha Bar in Ubud.

Penerapan Analisis Studi Kelayakan Bisnis Dilihat Dari Aspek Pemasaran Pada Praktik Pemasaran E-Commerce “Stick Singkong Krispy”

Rita Sri Silvia Pamuji — 2024-07-13

Entrepreneurial business opportunities in the food sector are wide open because all humans definitely need food with this promising opportunity, so we plan to design a culinary business "Crispy Cassava Stick". This study uses a research approach, where researchers collect data in five ways, namely: navigator, focus group, survey, behavioral data, and experiment. Search results c during the soft opening in three days sold up to 65 pieces/day which was originally expected to be only 50 pieces/day. Delivery sales cover all areas of Majalengka Regency, such as Cigasong, Kadipaten, Kasokandel, Banjaran and Sukahaji Sindangkasih, Jatiwangi Bantaragung and other areas around Majalengka Regency.So expected in the grand opening period, sales of "Crispy Cassava Stick" using continuous homogenization selected by management α 0.20 Quantity: New forecast (for demand in the grand opening period) 50 + 0.2 (50-65) 80 pieces. He concluded that online commerce or known as e-commerce has an impact on the existence of MSMEs in the food industry in Magalingka in terms of income and number of consumers. As a form of embedding marketing practices through e-commerce, promotional strategies that can be done or commonly referred to as a promotional mix with advertising or sales promotion through social media or E-commerce and personal sales or can be done with digital marketing through the use of technology in the 5.0 era that collaborates machines and humans or commonly called artificial intelligence (artificial intelligence)). Even promotional activities that can be done today can involve infulencer as a promotional medium which is often called advocacy.

Pengaruh Digital Marketing, Kualitas Produk dan Kualitas Layanan pada Keputusan Pembelian Ulang Pada Coffee Shop Waktu Kopi PPS

Silfiyyatur Rifqiyyah — 2024-07-13

The purpose of this study is to investigate the implications of Digital Marketing, Product Quality, as well as Quality of Service on Re-buy decisions at the Coffee Shop Time Coffee PPS. The study applies a quantitative approach, which refers to a method of study that examines a particular population or sample, aggregates data through a study instrument, analyzes data statistically, with the aim of testing the hypothesis that has been put forward. The sample of this study was 160 people, selected through purposive sampling techniques. The results of the study interpreted Digital Marketing as well as the Quality of Service did not imply significantly on the Re-Buying Decision at the Coffee Shop Time PPS, while the Product Quality influenced the Repurchase Decision in the Coffe Shop time PPS. The authors hoped that the study results would be a guide in designing a more relevant and varied future study.

Pengaruh Kelompok Referensi, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Ulang Pada Produk Scarlett Whitening

Mega Aulia Rahmi — 2024-07-13

The aim of this research is to find out how the reference group, product quality, and price influence the re-purchase decision on the Scarlett Whitening product. This research is carried out using quantitative research methods that can be understood as methods used to study a particular population or sample, data collection using research instruments, analysis of data of a statistical nature, with the aim of testing the hypothesis that has been established. The sample in this study is 160 people who have used the Scarlett Whitening product. Sampling technique is purposive sampling. The results show that there is an influence between the reference groups, the quality of the product has an impact on the re-purchase decision, and the price also has an effect on the remarketing decision on the Scarlett Whitening product.

Pengaruh Jumlah Uang Beredar, Suku Bunga Dan Nilai Tukar Terhadap Inflasi Di Indonesia Pada Tahun 2014-2023

Mei Nia Widyaningrum — 2024-07-14

The purpose of this study was to determine the effect of money supply, interest rates, and exchange rates on inflation in Indonesia for the period 2014-2023. The type of data in this study uses quantitative data and the data source used is secondary data during the period 2014-2023. Data analysis using multiple linear regression analysis methods. The result that the variable money supply has a positive and significant effect on inflation. The interest rate variable has a positive and insignificant effect on inflation. The exchange rate variable has a negative and significant effect on inflation. For the government to prepare steps in implementing monetary policy related to the problem of money supply, interest rates and exchange rates that can affect inflation.

Disiplin Kerja Sebagai Pemediasi Pengaruh Motivasi Dan Dukungan Rekan Kerja Terhadap Kinerja Karyawan

Kukuh Harianto — 2024-07-16

This research analyzes work discipline as a mediator of the influence of motivation and co-worker support on employee performance. The sample used in this research was 35 employees of UD WilisManikam Kediri. The main type of data used in this research is primary data collected in a questionnaire and processed using the SPSS version 26 application. The results obtained in this research are that motivation and support from colleagues have a positive and significant effect on employee work discipline. Then the variables of motivation, co-worker support and work discipline each directly have a positive and significant effect on employee performance. Apart from that, the work discipline variable cannot mediate the influence of motivation on employee performance, but the work discipline variable can mediate the influence of co-worker support on employee performance.

Persepsi Kualitas Layanan Terhadap Proses Keputusan Memilih Dengan Kepercayaan Dan Citra Lembaga Sebagai Variabel Intervening

Muhammad Iftor Nawawi — 2024-07-16

The phenomenon of this research is oriented towards the decision process of choosing a student guardian for the Nurul Huda Kertawangunan Islamic Boarding School. The population in this study were all student guardians representing students at the Nurul Huda Kertawangunan Special Islamic Boarding School for SMPIT, MA and SMAIT levels for the 2022/2023 academic year, totaling 468 student guardians. Respondents who filled out the questionnaire were 228 santri guardians. The research results found that the perception of the quality of educational services had a significant positive effect on trust and image of the institution, but had an insignificant positive effect on the choice decision process. Trust has an insignificant positive effect on the voting decision process. The image of the institution has a significant positive effect on the voting decision process. The influence of perceived quality of educational services on the choice decision process cannot be mediated by trust, but can be mediated by the image of the institution.

Dampak Harga Minyak, Indeks Dow Jones, Kebijakan Suku Bunga, serta Inflasi Terhadap IHSG

Istianah — 2024-07-20

Macroeconomic conditions greatly influence the JCI movement. When events or changes in global economic conditions occur, such as a financial crisis in developed countries or political turmoil in certain regions, this can affect investor sentiment globally. This study aims to determine and analyze the influence of world oil prices, the Dow Jones index, the Indonesian Bank interest rate, and inflation on the Indonesian Stock Exchange (IHSG). The population in this study consists of IHSG data from 2020 to 2023. The sampling technique used in this study is a census technique where the entire population of the study is taken as a sample. The analytical tool used is multiple linear regression. The results of this study indicate that world oil prices, the Dow Jones index, the Indonesian Bank interest rate, and inflation have an influence on the IHSG. For investors is to pay attention to macroeconomic conditions, both national and global, before investing to minimize risks and for future researchers to continue research by adding other macroeconomic variables.

Pengaruh Customer Relationship Management dan Persepsi Harga terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan

Maghfira Rahmadilla Rahmadilla — 2024-07-23

In facing increasingly complex challenges to maintain customer loyalty, the hotel industry must focus on effective strategies. This research focuses on the application of Customer Relationship Management (CRM) and price perceptions as a way to increase customer loyalty. CRM is considered a key strategy for creating additional value and building sustainable relationships with customers. The aim of this research is to analyze the influence of Customer Relationship Management and price perceptions on customer loyalty through customer satisfaction. This research involves customers with criteria of more than 1 visit. Data collection was carried out by distributing questionnaires to 150 respondents, using the purposive sampling method. Data analysis was carried out using SmartPLS 3.2 with structural Equation Modeling (SEM). The research results show that Customer Relationship Management has a significant effect on customer satisfaction, Customer Relationship Management has a significant effect on customer loyalty, price perception has a significant effect on customer satisfaction, price perception has a significant effect on customer loyalty, and customer satisfaction has a significant effect on customer loyalty.

Pemasaran Online: Keputusan Konsumen Dipengaruhi Oleh Diskon dan Ulasan Online

Azzahra Shafira — 2024-07-23

Recent developments have accelerated the shift in consumer behavior towards online shopping, as they can access online reviews from previous customers, which provide additional information and influence brand trust. Apart from that, there are also regular discount offers.This research aims to find out how online customer reviews and discount prices through brand trust influence purchasing decisions. The population in this study was Migli.id consumers who made online purchases in November and December 2023. Using accidental sampling, 226 samples were obtained. The analysis method was carried out using the Structure Equation Model and using Smart PLS 3. The results show that all independent variables, namely online customer reviews and discount prices, have a good influence on brand trust and purchasing decisions. The managerial implication of this research is that trust is an important thing that sellers must strive for in marketing their products because that is what will encourage consumers to make purchases.

Analisis Tingkat Penerimaan Tentang Penerapan Industri Hijau Pada Peraturan Pemerintah Sebagai Bentuk Eko-Efisiensi Dalam Meningkatkan Kinerja Hijau

Wenti Ayu Sunarjo — 2024-07-30

Implementing eco-efficiency in the batik industry is important considering the currently developing environmental problems. In order to realize a sustainable batik industry with green performance, an analysis was carried out on the level of acceptance of applicable government regulations in order to change towards an independent green industry. In line with the research objective, it is to analyze the level of income of the batik industry regarding the implementation of government regulations relating to the green industry through the application of eco-efficiency in order to measure green performance in the batik industry. Through a survey method carried out on all batik industries by taking random samples from 500 batik industries in Pekalongan City. The research results show that for all respondents' answers to each question item, the results obtained were an average of 66.25% of batik industry players who had accepted the existence of a green industrial policy for the batik industry in accordance with the regulations stipulated in PERMENPERIN No. 10 of 2023. It appears as supporting data that results show that 60% of batik business actors also received training for the batik industry which has not received the title as a green industry.

Stock Price Analysis of Games Sub-Sector Companies Listed on NASDAQ (2012-2022)

Ira Setiawati — 2024-07-31

This paper examines the stock prices of gaming sub-sector companies listed on NASDAQ from 2012 to 2022, focusing on how financial ratios affect stock prices in this significant and rapidly growing sector of the global Entertainment & Media industry. The primary issue addressed is the impact of financial ratios on stock prices, with the research question centered on how the Current Ratio (CR), Net Profit Margin (NPM), and Return on Equity (ROE) affect stock prices. The novelty of this study lies in its focus on the under-researched gaming sub-sector on NASDAQ. Employing a purposive sampling approach, the study selects companies based on criteria such as being listed on NASDAQ, having complete data for the study variables, and conducting an IPO before 2012, and uses panel data regression analysis to test the effects of CR, NPM, and ROE on stock prices. The findings reveal that the Current Ratio and Net Profit Margin do not significantly affect stock prices, whereas Return on Equity has a significant effect, underscoring ROE's importance in influencing investor decisions in the gaming industry. The study concludes that only ROE significantly affects stock prices in the gaming sub-sector on NASDAQ, suggesting that gaming companies need to focus on enhancing their ROE to attract investors, highlighting the necessity for a strategic emphasis on return on equity to influence investment decisions effectively.

The Effect Of Organizational Justice, Organizational Commitment And Organizational Support On OCB With Job Satisfaction As An Intervening Variable

Qristin Violinda — 2024-07-31

The purpose of this study is to analyze the factors that influence Organizational Citizenship Behavior (OCB) of employees at PT Mas Arya Indonesia in Semarang. The motivation of this study is from the observation that there is currently a shortage in OCB among employees in the industrial sector. This study specifically targeted employees of PT. Mas Arya Indonesia, with a sample size consisting of 92 people. This research utilizes Purposive Sampling technique, which is a type of Non-Probability Sampling methodology. This method entails selecting participants based on certain factors or criteria. The data collection procedure requires distributing questionnaires that assess 38 factors using a Likert Scale. The data analysis technique used is Partial Least Square- Structural Equation Model (PLS-SEM). The test results showed strong and statistically significant relationships between organizational justice, organizational commitment, organizational support, and job satisfaction. In addition, it is important to recognize that factors such as organizational justice, organizational commitment, organizational support, and job satisfaction have a significant and positive impact on OCB. Job satisfaction serves as a mediator in the relationship between organizational justice, organizational commitment, and organizational support for OCB.

Pengaruh Kompetensi Kerja Dan Komitmen Kerja Terhadap Kinerja Karyawan Pada PT. Persada Selaras Indonesia

Haris Fauzi — 2024-07-31

This research began with the discovery of problems with employee performance. The problem seen in this research is employee performance that is capable of working competence and work commitment, where employees do not have good work skills and this is coupled with a low sense of employee loyalty when working. This research aims to determine the influence of work competency and work commitment on employee performance. The method used in this research is descriptive and verification analysis. The population in this study were employees of PT. Persada Selaras Indonesia, totaling 93 people, with a sample of all employees of PT. Persada Selaras Indonesia as many as 93 people. The sampling technique used is saturated sampling. Data collection techniques include observation, interviews, and distributing questionnaires. The analytical tools used in this research are classical assumption tests, multiple linear regression, coefficient of determination, model feasibility tests and partial hypothesis testing (t test). The results of this research show that work competency and work commitment have a positive and significant effect on employee performance at PT Persada Selaras Indonesia.

Analisis Tingkat Kepuasan Pelanggan Perusahaan Daerah Air Minum Kabupaten Majalengka

Deni Herdiana — 2024-07-31

The purpose of this study was to determine the level of community satisfaction with PDAM Majalengka Regency and to determine the service quality of PDAM Majalengka Regency. Measurement of the Community Satisfaction Index and the quality of PDAM Majalengka Regency public services is carried out by distributing questionnaires to PDAM customers. The sampling method used is incidental sampling, namely determining the sample by "coincidence", that is, anyone who coincidentally meets the researcher can be used as a sample. The highest average value per service element is the courtesy and friendliness of the service staff, while the lowest average value per service element is the discipline of the service staff. Service unit performance at PDAM Majalengka Regency“good” because the value is between 76.61-88.30 which is in service quality B (good). Indicators that can be categorized as in accordance with community expectations are: (1) Politeness and Friendliness of Service Officers; (2) Certainty of Service Fees; (3) The reasonableness of the fee to get the service; and, (4) the accuracy of the implementation of the service time schedule; (5) Environmental Comfort; (6) Service Security. Meanwhile, indicators that are still below the average conformity level are: (1) Understanding of the ease of service procedures for PDAM Majalengka; (2) Terms of Service; (3) Capability of PDAM Majalengka service staff; (4) Fairness to get service (5) Speed of service (6) Clarity and certainty of serving officers; (7) Discipline of officers in providing services; (8) Responsibilities of officers in providing services.