Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan https://ejournal.unma.ac.id/index.php/entrepreneur <p style="text-align: justify;">Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan diterbitkan oleh Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka secara berkala setiap enam bulan sekali dengan edisi terbit bulan januari dan Juli. Tujuan jurnal ini adalah menjadi wadah publikasi hasil Riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Topik dalam Jurnal Riset Manajemen dan Kewirausahaan berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : <strong>Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. </strong>Penentuan Artikel yang dimuat melalui proses blind review oleh mitra bestari/reviewers dengan mempertimbangkan relevansi artikel terhadap pengembangan ilmu profesi dan praktek manajemen dengan Jurnal Bisnis Manajemen dan Kewirausahaan serta terpenuhinya persyaratan baku publikasi jurnal.</p> <p style="text-align: justify;"><strong>p-ISSN : 2723-1941</strong></p> <p style="text-align: justify;"><strong>e-ISSN : 2776-2483</strong></p> <h2>Current Issue, Vol 2 No 1 (2021): Januari&nbsp;</h2> <p><img src="/public/site/images/pipihoke/Cover_Vol_2_No_12.jpg" width="769" height="526"></p> <p>&nbsp;</p> Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka en-US Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan 2723-1941 <p><strong>COPYRIGHT NOTICE</strong></p> <p style="text-align: justify;"><strong>An author who publishes in the Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan agrees to the following terms:</strong><br>1. Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal<br>2. The author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgment of its initial publication in this journal.<br>3. The author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work</p> Analisis Hubungan Digitalisasi Marketing Dengan Profitabilas Usaha: Studi Pada UMKM Pasca Pandemi Covid-19 https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/8725 <p><em>This study aims to analyze the relationship between digital marketing and business profitability in UMKM in Sumbawa Regency after the Covid-19 pandemic. This research was conducted on UMKM in Sumbawa Regency after the Covid-19 pandemic. This research is an associative research to examine the relationship between two or more variables. The variables in this study are digital marketing as the independent variable (X), and business profitability as the dependent variable (Y). The population of this research is all UMKM in Sumbawa Regency in 2022, totaling 1,792 units, while the determination of the sample was carried out using a purposive sampling technique with the criteria of UMKM that have used digital marketing as a marketing medium, totaling 158 units. Data analysis was performed using simple linear regression analysis techniques, partial hypothesis testing (t test), and coefficient of determination (R<sup>2</sup>) test with the help of SPSS 16.0. The results of this study indicate that digital marketing has a positive and significant effect on the profitability of UMKM businesses in Sumbawa Regency. Digital marketing is the right marketing strategy to reach a wider consumer market so that it can increase profitability or profits for the company.</em></p> Kamaruddin Usman Usman Copyright (c) 2024 Kamaruddin, Usman Usman https://creativecommons.org/licenses/by-sa/4.0 2024-01-26 2024-01-26 5 1 196 206 10.31949/entrepreneur.v5i1.8725 Strategi Pemasaran Pedagang Batagor: Studi Kasus Tentang Inovasi Dan Branding https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/7271 <p><em>This article is intended to recognize marketing strategies of batagor traders, with a focus on improving taste quality and branding. This research applies the case study method in a qualitative approach, and data was obtained through an interview process Batagor traders. The research results found that batagor traders were initially inspired to start a batagor business after experiencing a decline in turnover in their To business. They struggled hard to develop a batagor recipe that suited their tastes and the positive response from their neighbors encouraged them to start a wider batagor business. They maintain the quality of their merchandise with consistency in using recipes, making their own basic ingredients. and choose reliable raw material providers. The conclusion is that the success of Batagor traders is based on determination, perseverance, innovation and the ability to overcome various challenges in business. They maintain the quality of their merchandise with consistency in recipes and raw material management. Additionally, they try to maintain harmony between career and family life by scheduling quality time with their families and supporting each other. All of these elements play a role in achieving success for Batagor traders in running their business.</em></p> Fini Welsa Agustin fini Intan Maharani Putri Wanda Nurjanah Copyright (c) 2024 Fini Welsa Agustin fini, Intan Maharani Putri, Wanda Nurjanah https://creativecommons.org/licenses/by-sa/4.0 2024-01-27 2024-01-27 5 1 207 212 10.31949/entrepreneur.v5i1.7271 Analisis Pemberian Kredit Pada Kpri “Harapan” Plumpang https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/7731 <p><em>This study aims to analyze credit lending in order to minimize non-performing loans at KPRI “HARAPAN” Plumpang. The research was conducted using qualitative methods and data collection techniques through interviews and documentation. The results showed that the credit lending procedures at KPRI “HARAPAN” Plumpang are in accordance with SOP which includes the stages of credit application, credit analysis, credit decision, credit disbursement, and credit supervision. The non-performing loan (NPL) level fluctuates annually, which in 2020 was 4.93% (healthy), in 2021 was 5.58% (fairly healthy), and in 2022 was 4.47% (healthy), although the target NPL to be achieved is 2-3%. Factors causing non-performing loans include bad debt and business closure of customers. Credit supervision efforts undertaken include monitoring non- performing debtors, evaluating the causes of non-performing loans, and internal audits by the Internal Audit Unit (SKAI). To minimize non-performing loans, KPRI "HARAPAN" Plumpang needs to pay attention to credit lending procedures according to SOP, analysis of the causes of non-performing loans, and strict credit supervision.</em></p> Sindi Kurnia Safitri Wasti Reviandani Copyright (c) 2024 Sindi Kurnia Safitri, Wasti Reviandani https://creativecommons.org/licenses/by-sa/4.0 2024-01-06 2024-01-06 5 1 31 46 10.31949/entrepreneur.v5i1.7731 Analisis Beban Kerja Menggunakan Metode Full Time Equivalent Pada Departemen Produksi PT XYZ https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/8129 <p><em>Product A at PT XYZ is one of the leading products that is in great demand by customers, which is characterized by an increase in sales in recent years. Therefore, to be able to ensure that customer demand can be met properly, the company must pay attention to human resources related to the production process. For this reason, the measurement of workload in the production department needs to be carried out with the aim of updating the actual data related to the workload borne by workers, so that the optimal number of workers can be known, besides that it can be used as a basis for determining policies when carrying out the recruitment process in the future. This research was conducted using the Full Time Equivalent (FTE) method, and the results obtained are that the production admin worker has a workload of 1.03 (labor required 1) and a fit workload, shift 1 production operators have a workload of 1 per three people (labor required 3) workload in a fit condition, shift 2 production operators have a workload of 0.82 per 2 operators (labor required 2) but the workload is still underload and finishing workers of 1.08 (labor required 1) workload in a fit condition. </em></p> Ayu Wandini Aprilia Maulidyah Amalina Rizqi Copyright (c) 2024 Ayu Wandini Aprilia, Maulidyah Amalina Rizqi https://creativecommons.org/licenses/by-sa/4.0 2024-01-06 2024-01-06 5 1 89 104 10.31949/entrepreneur.v5i1.8129 Pengaruh Program Coaching, Mentoring, Dan Counseling Terhadap Kinerja Karyawan Pada PT PLN (Persero) UP3 Pekalongan https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/8710 <p><em>PT. PLN (Persero) UP3 Pekalongan optimizes the performance of its employees by implementing the CMC (Coaching, Mentoring, Counseling) leadership program, where a leader helps employees motivate, pays attention to employees at work, and becomes a role model for employees. And this CMC Program is expected to improve the Performance of PT Management Employees. PLN (Persero) UP3 Pekalongan, developed this CMC strategy or program to support skills development and increase employee performance. This research aims to determine the influence of the superior CMC (Coaching, Mentoring, Counseling) program in supporting employee performance at PT PLN (Persero) UP3 Pekalongan. This research is quantitative research, and is causal in nature. There were 40 respondents in the population, namely a number of employees at PT PLN UP3, and all of them were used as samples, or in other words the sample used was a saturated sample. Data collection was carried out using a questionnaire. This research uses multiple regression analysis tools. The results of this research are: Coaching and Mentoring have a positive and insignificant effect on the performance of PT PLN (Persero) UP3 Pekalongan employees and Counseling has a significant positive effect on the performance of PT PLN (Persero) UP3 Pekalongan employees.</em></p> Riyanti Arif Budiharjo Latief Z. Nur Copyright (c) 2024 Riyanti, Arif Budiharjo, Latief Z. Nur https://creativecommons.org/licenses/by-sa/4.0 2024-01-28 2024-01-28 5 1 213 225 10.31949/entrepreneur.v5i1.8710 The Competence in the Digital Era in Improving Public Service Performance https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/7670 <p><em>This study will explain the competence of human resources in the digital era to influence better performance. The human resources needed by the industry today are those who have competence in using digital technology. This competency is to realize intelligent factories, such as the Internet of Things (IoT). The era of the industrial revolution 4.0 opens opportunities for human resources (HR) to have skills following the latest technological developments. For this reason, civil servants who are state apparatus must be able to answer the challenges and master competencies in the digitalization era, including complex problem solving, critical thinking, creativity, human resource management, coordination with others, emotional intelligence, judgment and decision making, orientation service, Negotiation, and cognitive flexibility. This study uses quantitative research methods through the distribution of questionnaires or questionnaires to respondents who have been determined using sampling. The analytical technique used is structural equation modeling analysis. The results show that the appropriate competencies in the digitalization have a significant influence on the performance of public services. </em></p> Hafni Rizanuddin Nur Copyright (c) 2024 Hafni Rizanuddin Nur https://creativecommons.org/licenses/by-sa/4.0 2024-01-06 2024-01-06 5 1 61 72 10.31949/entrepreneur.v5i1.7670 Analisis Beban Kerja Fore-Log Plant B PT XYZ Menggunakan Metode Workload Indicator Of Staffing Needs https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/8069 <p><em>PT XYZ is a specialty chemical manufacturing company with various products for Paper, Water Treatment, Oil Mining, Mining, Plastic, Masterbatch, Agriculture, Home Care, and other industries. PT XYZ in planning its Human Resources must be careful to get optimal workers and high work productivity, so a Workload Analysis is needed to optimize the existing workforce at PT XYZ. In the research process, researchers found the phenomenon of multiple positions in the organizational structure of the Logistics Department of PT XYZ, namely by fore log plant B. This research was conducted with a qualitative method with interviews, observations, and data processing of the daily report of the Foreman Logistic Plant B of PT XYZ. The workload analysis method used in this research is the Workload Indicator of Staffing Needs (WISN) method. With the WISN method, the standard workload can be determined to determine the appropriate number of workers. From the results of research conducted in August 2023, it shows that the standard workload fore log plant B is included in the fit or in accordance with the workload standards set by the company, namely 1.3 so that duplicate positions are allowed.</em></p> Istifadatul Yunaidah Nur Cahyadi Copyright (c) 2024 Istifadatul Yunaidah, Nur Cahyadi https://creativecommons.org/licenses/by-sa/4.0 2024-01-06 2024-01-06 5 1 105 114 10.31949/entrepreneur.v5i1.8069 Peran Etika Bisnis dalam Peningkatan E-WOM, E-Trust dan E-Satisfaction untuk Meningkatkan Repurchase Intention https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/8406 <p><em>This study aims to test and analyze the factors that influence repurchase intention involving the variables of electronic word of mouth (e-WOM), e-trust, and e-satisfaction. The object of this research is students in Indonesia who have made transactions in the shopee marketplace. Multiple linear regression is the analytical technique used to test the effect of independent variables on the dependent variable. After 203 samples were tested, it was found that e-satisfaction had a positive and significant impact. Meanwhile, e-WOM and e-trust has a positive and insignificant influence.</em></p> Mahirun Arih Jannati Wenty Ayu Sunarjo Copyright (c) 2024 Mahirun, Arih Jannati, Wenty Ayu Sunarjo https://creativecommons.org/licenses/by-sa/4.0 2024-01-25 2024-01-25 5 1 177 183 10.31949/entrepreneur.v5i1.8406 Perputaran Piutang Pada Pasien BPJS di Rumah Sakit AB Gresik Tahun 2022 https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/7468 <p><em>The turnover of patient receivables from BPJS at AB Hospital in 2022 was the subject of a qualitative descriptive study. Through interviews and observations, AB Hospital was found to be very good at managing receivables. However, calculations based on AB Hospital's criteria indicated that the Receivable Turnover for the year 2020 could be categorized as low. According to AB Hospital's financial standards, the Average Collection Period (ACP) for current receivables is considered quite good as it meets the hospital's requirements, whereas the ACP for non-current receivables is considered low.</em></p> Yunita Dewi Nurjanah Wasti Reviandani Copyright (c) 2024 Yunita Dewi Nurjanah, Wasti Reviandani https://creativecommons.org/licenses/by-sa/4.0 2024-01-06 2024-01-06 5 1 16 30 10.31949/entrepreneur.v5i1.7468 Pengaruh E-Promotion, Kelompok Referensi, dan Kemudahan Terhadap Keputusan Pembelian Pada Marketplace Shopee https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/7737 <p><em>The purpose of this research is to find out how e-promotion, reference groups, and ease of use influence purchasing decisions on the shopee marketplace. This research is conducted using methods of quantitative research can be understood as methods used to research on a particular population or sample, data collection using research instruments, data analysis of a statistical nature, with the aim of testing the hypothesis that has been established. The sample in this study is 160 people who have used marketplace shopee. Sampling technique is purposive sampling. The research results show that there is an influence between e-promotion, reference groups have an influence on purchasing decisions, while ease has no influence on purchasing decisions in the shopee marketplace.</em></p> Andhifa Eka Putri Moh Agung Surianto Copyright (c) 2024 Andhifa Eka Putri, Moh Agung Surianto https://creativecommons.org/licenses/by-sa/4.0 2024-01-06 2024-01-06 5 1 73 88 10.31949/entrepreneur.v5i1.7737 Pengaruh Pengawasan Dan Sanksi Terhadap Disiplin Kerja Dengan Motivasi Sebagai Variabel Intervening (CV. Mubarokfood Cipta Delicia Kudus) https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/8163 <p><em>This research aims to analyze the influence of supervision and sanction on work discipline throught motivation as an intervening variable. The sample used was 66 employes at CV. Mubarokfood Cipta Delicia Kudus. Data collection uses a questionnaire method which is distributed directly to responden. Hypothesis testing was carried out using Partial Least Square 4.0 software. The research results show that supervision has a significant effect on motivation, but other results say that sanction have no effect on motivation. Supervision has a significant effect on work discipline, sanction have no effect on work disiplin, and motivasion has a significant effect on work discipline. This research also tests the indirect effect on work discipline which proves that motivation mediates supervision of work discipline. The result of this research are that the better the supervision, the better employee work discipline will be, but efforts to improve work discipline will increase if motivation can increase supervision so that employees will be more disciplined.</em></p> Umdhatun Niswah Copyright (c) 2024 Umdhatun Niswah https://creativecommons.org/licenses/by-sa/4.0 2024-01-08 2024-01-08 5 1 115 130 10.31949/entrepreneur.v5i1.8163 Pengaruh Komitmen Organisasional, Motivasi Intrinsik Dan Disiplin Kerja Terhadap Kinerja Karyawan Kecamatan Pekalongan Selatan https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/8711 <p><em>There is an idea to improve employee performance at the South Pekalongan District Office, Pekalongan City, Central Java Province. This is intended to provide maximum service to the community. This research aims to determine and analyze the influence of the Commitment, Intrinsic Motivation and Work Discipline variables on employee performance in the office. This research uses quantitative methods, and the type of research is causality. Data collection in this research was carried out using a questionnaire method, namely asking respondents through a questionnaire with the substance of the indicators of the variables studied. The population in this study was 61 people, and used a saturated sample or a number of populations used as all respondents. The analysis technique used is SEM-PLS. Before testing with SEM-PLS, all variables studied had gone through data validity and reliability testing, and in this process the data was classified as valid and reliable. Based on the results of hypothesis testing, it is known that organizational affective commitment, intrinsic motivation and work discipline have a significant positive effect on employee performance at the South Pekalongan District Office, Pekalongan City, Central Java Province.</em></p> Susi Mutiara Susanti Arif Budiharjo Copyright (c) 2024 Susi Mutiara Susanti, Arif Budiharjo https://creativecommons.org/licenses/by-sa/4.0 2024-01-29 2024-01-29 5 1 226 239 10.31949/entrepreneur.v5i1.8711 Pengaruh Harga, Citra Merek Dan Kelompok Referensi Terhadap Keputusan Pembelian Rokok Gudang Garam Surya 12 (Studi Pada Konsumen Di Kabupaten Gresik) https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/7725 <p><em>The goal of this study was to determine the impact of price, brand image, and reference groups on Gudang Garam Surya 12 cigarette purchasing decisions in Gresik Regency. In this study's analysis, the following tests are used: the t test (partial), the F test (simultaneous), the normality test, the multicollinearity test, the heteroscedasticity test, the multiple linear regression test, and the determination coefficient test (R2). In this study, questionnaire instruments were used to collect accurate data from 100 customers who bought Gudang Garam Surya 12 cigarettes in Gresik. SPSS is a testing application. The findings of the partial t test research indicate that price, brand image, and reference groups all significantly influence consumers' decisions to buy. According to the findings of the (simultaneous) F test inquiry, the Price, Brand Image, and Reference Group components all have an impact on Purchasing Decisions.</em></p> Mohammad Mashudy Moh Agung Surianto Copyright (c) 2024 Mohammad Mashudy, Moh Agung Surianto https://creativecommons.org/licenses/by-sa/4.0 2024-01-06 2024-01-06 5 1 47 60 10.31949/entrepreneur.v5i1.7725 Sistem Pengendalian Internal Kas Pada PT XYZ https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/8115 <p><em>The internal control system is important for companies to maintain company assets, accuracy and reliability of data, encourage efficiency, and encourage compliance with management policies. The cash control system also needs to be considered as an effort to monitor and supervise the company's cash activities. This research aims to evaluate and determine the implementation of the cash internal control system at PT XYZ. The type of research used is qualitative with a case study approach. The data sources used in this study are primary data and secondary data. The data collection techniques in this research used interviews and documentation. The determination of informants was carried out using the snowball sampling method and the data analysis used was the Miles and Huberman model, and to test the validity of the data using triangulation techniques. The results of the research obtained data based on 4 (four) elements of the internal control system show that the existing organizational structure at PT XYZ is appropriate, then in document authorization there are documents that do not have the signature of the finance director so that it is lacking in authorizing company documents, company activities have reconciliations that are carried out regularly, and in the recruitment process there are several criteria required. So it can be concluded that PT XYZ has been said to be quite good in internal cash control so that the objectives of implementing control are achieved quite well.</em></p> Alwiyatun Nisa' Anita Handayani Copyright (c) 2024 Alwiyatun Nisa', Anita Handayani https://creativecommons.org/licenses/by-sa/4.0 2024-01-08 2024-01-08 5 1 131 157 10.31949/entrepreneur.v5i1.8115 Analisis Tenaga Kerja Kontrak Dalam Pengoptimalan Kinerja Karyawan PT. XYZ https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/8536 <p><em>This era of development is marked by competition between companies from various sectors. It will also compete with developed countries that have advantages from various aspects ranging from technological aspects and aspects of human resources. An employment agreement is the beginning of an agreement between workers and companies that contains terms of work. Rights and obligations of work, this company is one of the companies that employs some of its employees with a contract system commonly referred to as a Certain Time Work Agreement (PKWT). By knowing the work that is a responsibility and the company employs its workers according to the agreement stipulated in the employment agreement. So this will encourage workers to obey the provisions set by the company. In addition to the workload factor, companies also often use contract labor because contract labor will be able to reduce spending from the labor wage sector</em></p> Salsabila Arinda Nur Cahyadi Copyright (c) 2024 Salsabila Arinda, Nur Cahyadi https://creativecommons.org/licenses/by-sa/4.0 2024-01-24 2024-01-24 5 1 166 176 10.31949/entrepreneur.v5i1.8536 Sistem Pengendalian Internal Piutang Dalam Meminimalkan Piutang Tak Tertagih Pada PT PCS https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/7500 <p>The payment system used by PT PCS can generally be done in cash or credit, the increase in credit sales is an inhibiting factor in increasing company profits, because many customers are late in paying receivables until they exceed the payment due date. This problem occurs because there is no effective accounts receivable control system at PT PCS. This study aims to analyze the accounts receivable internal control system in minimizing bad debts at PT PCS. The method used is descriptive qualitative method to describe the representation of internal control and bad debts at PT PCS through interviews and observations. The results obtained by researchers are, PT PCS has not implemented a good accounts receivable internal control system, as evidenced by the large number of PT PCS employees who collect accounts receivable without paying attention to the terms and conditions in accordance with the Standard Operating Procedure for credit sales applicable at PT PCS, and based on the calculation of the accounts receivable collection ratio, proving that uncollectible accounts at PT PCS from 2018 to 2022 have increased significantly.</p> Dewi Safitri Dewi Wasti Reviandani Copyright (c) 2024 Dewi Safitri Dewi, Wasti Reviandani https://creativecommons.org/licenses/by-sa/4.0 2024-01-06 2024-01-06 5 1 1 15 10.31949/entrepreneur.v5i1.7500 Pengukuran Persepsi Pengguna Terhadap Persepsi Manfaat, Fitur Layanan Dan Keamanan Mobile Banking (Studi Kasus Pada Nasabah BRI Wilayah Ciayumajakuning) https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/7816 <p>This research aims to examine the influence of perceived benefits, service features and security of the BRImo application on PT customers. Bank Rakyat Indonesia (Persero) Tbk. The research was conducted using an online questionnaire to BRImo user customers in the Ciayumajakuning area. This research used quantitative descriptive research with a total of 100 respondents and questionnaires were distributed using the Google Form application. The results of this research show that perceived benefits, service features and security have a positive effect on attitudes towards using the BRImo application.</p> Budi Rusdian Rita Kusumadewi Copyright (c) 2024 Budi Rusdiana, Rita Kusumadewi https://creativecommons.org/licenses/by-sa/4.0 2024-01-09 2024-01-09 5 1 158 165 10.31949/entrepreneur.v5i1.7816 EKOSISTEM HALAL DAN PEMBERDAYAAN UMKM SYARIAH DI YOGYAKARTA https://ejournal.unma.ac.id/index.php/entrepreneur/article/view/8198 <p><em>Interesting dimensions in study economy day this in Indonesia is economy Islam with a basic halal ecosystem , within a number of study This become the direction and topic are very urgent, the dynamics are there for example is happen halal potential in various field , Law Movement Protection consumer on a halal basis already give room the existence of BPJH which exists and is based in the Ministry of Religion, even though discussion related with This There are still very pros and cons , reality his is Once found writer in Confefence of Law at UGM final year then , who found that campuses secular and general still very much “ against ” the study about Halal _ or even halal ecosystem objective For protection consumers , regardless from Therefore , the halal protection movement deserves to be appreciated as an interesting movement is halal labeling of MSMEs due to the victories that have been achieved intensively since 2 years last , and this paper try see matter This in dimensions inner city of Yogyakarta dimensions This There is two question research that is being carried out , first how? halal concept in Indonesia? and second How halal ecosystem , and empowerment of sharia MSMEs in the city of Yogyakarta? with use method content analysis For explain draft Halal ecosystem and field data are described For explain Empowerment of Sharia MSMEs in Yogyakarta, results study This is know draft Halal ecosystem in Indonesia, and empowerment of Sharia MSMEs in DI Yogyakarta</em></p> Dian Milasari Copyright (c) 2024 Dian Milasari https://creativecommons.org/licenses/by-sa/4.0 2024-01-25 2024-01-25 5 1 184 195 10.31949/entrepreneur.v5i1.8198