ANALISIS PENGEMBANGAN INOVASI PRODUK JONDAY FURNITURE DI ERA MODERN

Authors

  • Sulthan Adikusuma Universitas Widyatama
  • Pipin Sukandi Universitas Widyatama

DOI:

https://doi.org/10.31949/entrepreneur.v4i2.4676

Abstract

This research aims to find out the development of Jonday's innovation in the field of furniture in the era of modernization, this research uses qualitative methods in order to find out how much impact furniture has on a person's effectiveness in carrying out a daily activity in the modernization era, and how big the opportunity for Jonday furniture to be able to develop its business to the international market. Based on the research results, it can be concluded that the furniture products created by Jonday can help people to be more productive and effective in working and studying. So the innovation of Jonday furniture has different benefits from its competitors in the field of furniture in this modern era, the difference in products created by Jonday furniture with other competitors is that the products produced prioritize the usefulness and beauty of a product, and have an ordering system according to what each consumer wants. With the product customization system without a minimum order, it makes consumers feel benefited, and the models created adjust to the current era that continues to develop, and become furniture that supports the creation of smarthome. From the business aspect, this product is an innovation that can be a business opportunity in the future because this product has benefits that can increase the effectiveness and productivity of every community in carrying out their activities that require furniture.

Keywords:

Product Innovation and Furniture

Downloads

Download data is not yet available.

References

Anshory, B. J. (2017). Fenomena Budaya Konsumerisme Praktis Dalam Perspektif Desain Produk Furniture, Jurnal Dimensi Seni Rupa dan Desain, 13(2), 131-140.

Kurniawati, D., & Yanti, A. R. (2018). Tantangan Eksportir Furnitur Di Yogyakarta Studi Kasus Cv. Dbest Furniture. BALANCE: Economic, Business, Management and Accounting Journal, 15(01).

Downloads

Abstract Views : 250
Downloads Count: 226

Published

2023-05-23

How to Cite

Adikusuma, S., & Sukandi, P. (2023). ANALISIS PENGEMBANGAN INOVASI PRODUK JONDAY FURNITURE DI ERA MODERN. Entrepreneur: Jurnal Bisnis Manajemen Dan Kewirausahaan, 4(2), 208–213. https://doi.org/10.31949/entrepreneur.v4i2.4676

Issue

Vol. 4 No. 2 (2023): Mei

Section

Articles

License

Copyright (c) 2023 Sulthan Adikusuma, Pipin Sukandi

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

COPYRIGHT NOTICE

An author who publishes in the Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan agrees to the following terms:
1. Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal
2. The author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgment of its initial publication in this journal.
3. The author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work