Penerapan Digitalisasi UMKM melalui E-Commerce dan Portal Informasi sebagai Strategi Pemasaran Produk

Authors

  • Ari Muhardono Universitas Pekalongan
  • Dina Amalia Mahmudah Universitas Pekalongan
  • Tsamara Tsamara Universitas Pekalongan
  • Muhammad Baqo Universitas Pekalongan

DOI:

https://doi.org/10.31949/entrepreneur.v4i1.3645

Abstract

This research is a research and development research that aims to design UMKM
digitization, which is to help SMEs ATBM in Cepagan Village increase marketing reach
through E-Commerce and Information Portals. The System Development method used is the
Prototype Method using an approach to make a design quickly and gradually which includes
requirements analysis, building prototyping, evaluating prototyping, coding the system,
testing the system, and evaluating the system. The results of this research are the
implementation of the digitization of MSMEs which includes the creation of E-Commerce,
Information Portal Websites, QRIS Digital Payment Methods, and Application of Search
Engine Optimization. With the existence of E-Commerce, it can help MSMEs in reaching a
wider market and increasing product sales turnover, the information portal website for the
ATBM Weaving Village in Cepagan Village is used as a medium of information about the
activities of the ATBM Weaving Village in Cepagan Village with the aim of reviving the image
and existence of Cepagan Village. known as the "Kampung Tenun" Cepagan Village so that it
is known to the wider community and has proven to be effective in increasing website traffic
so that the potential for purchases is higher

Keywords:

Digitizing MSMEs, E-Commerce, Village ATBM

Downloads

Download data is not yet available.

References

Badan Pusat Statistik (2020) Laporan perkembangan UMKM di Indonesia, Jakarta.

Gregory, G. D., Ngo, L. V. and Karavdic, M. (2019) ‘Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures’, Industrial Marketing Management, 78(March), pp. 146–157. doi: 10.1016/j.indmarman.2017.03.002.

Hanim, L., Soponyono, E. and Maryanto, M. (2022) ‘Pengembangan UMKM Digital di Masa Pandemi Covid-19’, Prosiding Seminar Nasional Penelitian dan Pengabdian kepada Masyarakat, 2(1), pp. 30–39. doi: 10.24967/psn.v2i1.1452.

Muhardono, A. (2018) ‘Rancang Bangun Aplikasi E-Commerce untuk Peningkatan Penjualan dan Daya Saing Usaha dada UMKM (Studi Kasus di HF Batik Putra Wiradesa)’, 5(1), pp. 17–23. Available at: http://ejournal.politeknikmuhpkl.ac.id/index.php/surya_informatika.

Nasution, E. Y. and Indria, T. (2021) ‘Digitalisasi UMKM di Masa Pandemi’, Arsip Publikasi Ilmiah Biro Administrasi, 2(1), pp. 797–805. Available at: http://research-report.umm.ac.id/index.php/API-BAA/article/view/4022.

Putra, W. A. (2019) ‘Penerapan E-Commerce Untuk Memperluas Jangkauan Pasar Pada Toko Batik Marissa Dengan Menggunakan Metode Business Model Canvas’, pp. 286–292.

Sintiasari, E. M., Setiawati, D. and Sanjaya, W. (2021) ‘Pemanfaatan E-Commerce untuk Optimalisasi Penjualan dan Pemasaran Produk Shopsock Berbasis Web’, JITU : Journal Informatic Technology And Communication, 5(1), pp. 48–56. doi: 10.36596/jitu.v5i1.392.

Sonief, A. A., Nuraini, Y. and Setyabudi, S. A. (2019) ‘Digitalisasi Industri Kecil dan Produk Pertanian Daerah Upaya untuk Pemberdayaan Masyarakat di Desa Karangbendo Kecamatan Rogojampi Kabupaten Banyuwangi’, Journal of Inovatiion and Applied Technology, pp. 842–847. Available at: http://jiat.ub.ac.id.

Sugiyono (2016) Metode Penelitian Kuantitatif, Kualitatif, dan R & D. Alfabeta.

Susilo, M. (2018) ‘Rancang Bangun Website Toko Online Menggunakan Metode Waterfall’, InfoTekJar (Jurnal Nasional Informatika dan Teknologi Jaringan), 2(2), pp. 98–105. doi: 10.30743/infotekjar.v2i2.171.

We Are Social (2021) Digital 2021 Indonesia :all the data, trends, and insights you need to help you understand how people use the internet, mobile, social media, and ecommerce. Hootsuite, Hootsuite. Available at: https://wearesocial.com/digital-2021.

Wijoyo, H. et al. (2020) Digitalisasi UMKM. Sumatera Barat: Penerbit Insan Cendekia Mandiri

Downloads

Abstract Views : 428
Downloads Count: 714

Published

2023-01-04

How to Cite

Muhardono, A., Mahmudah, D. A., Tsamara, T., & Baqo, M. (2023). Penerapan Digitalisasi UMKM melalui E-Commerce dan Portal Informasi sebagai Strategi Pemasaran Produk. Entrepreneur: Jurnal Bisnis Manajemen Dan Kewirausahaan, 4(1), 192–204. https://doi.org/10.31949/entrepreneur.v4i1.3645

Issue

Vol. 4 No. 1 (2023): Januari

Section

Articles

License

Copyright (c) 2023 Ari Muhardono, Dina Amalia Mahmudah, Tsamara Tsamara, Muhammad Baqo

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

COPYRIGHT NOTICE

An author who publishes in the Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan agrees to the following terms:
1. Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal
2. The author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgment of its initial publication in this journal.
3. The author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work