Analisis Intervensi Niat Menggunakan Financial Technology Dan Keputusan Pengguna Jasa
DOI:
https://doi.org/10.31949/entrepreneur.v4i1.3500Abstract
The purpose of this study is to analyze from a different angle by placing the views of
respondents through variables and indicators of the perception of the convenience of fintech
and the perception of the benefits of fintech on the level of fintech. This study took 150
samples of the population of Labuhanbatu Regency who lives in the city of Rantauprapat. The
data collection method is in the form of primary data with the Google Form application in
which there is a Likert scale. Determination Sampling using simple random sampling. The
data analysis technique uses descriptive statistics and data analysis uses partial least squares
(PLS) to obtain latent variables for prediction purposes with the stages of analysis of the
outer model, inner model, and hypothesis testing. The results show that the perception of the
convenience of fintech has a direct effect on the intention to use fintech, the perception of the
benefits of fintech has a direct effect on the intention to use fintech, the perception of the
convenience of fintech has a direct effect on user decisions, the perception of the benefits of
fintech has no direct effect on user decisions and the intention to use fintech has a direct effect
on decisions. user.
Keywords:
Perception of Ease; Perception of Benefits; Intention to Use; Decision of Service UsersDownloads
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