Penerapan IPTEK dalam Upaya Scale Up Penjualan UMKM Brownies melalui Diversifikasi Produk Bunga Telang (Clitoria ternatea L.)
Abstract Views : 77 / Downloads Count: 75DOI:
https://doi.org/10.31949/jb.v5i3.9076Keywords:
Diversifikasi, Bunga Telang, UMKMAbstract
Usaha Mikro Kecil dan Menengah (UMKM) merupakan suatu usaha yang dilakukan oleh perorangan atau badan usaha milik perorangan. Pemanfaatan bunga telang dalam bidang pangan belum banyak dilakukan karena anyak yang belum mengetahui manfaat dari bunga telang. Hasil penjualan produk yang dilakukan oleh tim mengalami peningkatan setiap bulannya, dan dapat dilihat pada grafik berikut bahwa hasil penjualan tim sangat membantu dalam scale up penjualan mitra. Diversifikasi produk berbahan dasar dari bunga telang meningkatkan angka penjualan mitra. Berhubungan dengan meningkatnya perekonomian mitra dari hasil penjualan produk diversifikasi.
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Copyright (c) 2024 Ahmad Hadi Maulana, Muhammad Miftah Dinor, Yustin Ari Prihandini, Nadia Humairah
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