PENDAMPINGAN GAPOKTAN MITRA ARJUNA DALAM MEMPROMOSIKAN PRODUK HASIL OLAHAN PERTANIAN
Keywords:assistance, farmers group, Batu City, promotional videos, Mitra Arjuna
Batu City is known as one of the apple producing areas, but lately apple products are increasingly being abandoned by farmers due to difficulty in maintenance and falling market value. Based this statement, some farmers switch to growing vegetables and rely on processed products to market their products. This service aims to assist the farming community in Tulungrejo village to strengthen the local economy through assistance in promoting agricultural processed products. This assistance is carried out by cooperating with Gapoktan partners, Mitra Arjuna, through a lecturer partner service scheme. This service has succeeded in attracting public attention through promotions carried out by the service through Instagram, YouTube and TikTok. This has resulted in more and more processed products such as apple chips, cauliflower, chilies, pineapples, broccoli, and peppers that are known and sold well in the wider community. This assistance received positive feedback from the manager of the Mitra Arjuna Gapoktan and hopes that this service will last for multi-years. The assistance provided can also be specified for certain farmer groups so that the goal of improving the local economy, especially the farmers in Tulungrejo village, can be realized.
How to Cite
An author who publishes in the BERNAS: Jurnal Pengabdian Kepada Masyarakat agrees to the following terms:
- Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal
- The author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgment of its initial publication in this journal.
- The author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work