Inovasi Pengembangan Kawasan Wisata Di Objek Wisata Museum Tongkonan Kollo-Kollo Kelurahan Balusu

Authors

  • Martina Pineng Universitas Kristen Indonesia Toraja
  • Athon. K Pongtuluran Universitas Kristen Indonesia Toraja
  • Adhi Putra Batti Universitas Kristen Indonesia Toraja
  • Yuliana Ranta Universitas Kristen Indonesia Toraja

DOI:

https://doi.org/10.31949/jb.v6i2.13535

Abstract

Promosi wisata lokal menjadi elemen penting dalam meningkatkan daya tarik wisatawan dan ekonomi masyarakat sekitar. Wisata Museum Tongkonan Kollo-Kollo, yang terletak di Kelurahan Balusu, Toraja Utara, memiliki potensi besar namun belum dikelola secara optimal. Program pengabdian ini bertujuan untuk memperkenalkan Wisata Museum Tongkonan Kollo-Kollo melalui tiga kegiatan utama: penataan lokasi untuk meningkatkan kenyamanan dan estetika, produksi kaos bergambar ikon wisata, dan pembuatan konten video YouTube. Pendekatan kolaboratif dengan masyarakat diterapkan untuk memastikan keberlanjutan program. Hasil menunjukkan peningkatan kunjungan wisata dan kesadaran masyarakat lokal akan potensi wisata daerah mereka

Keywords:

Promosi wisata, Kollo-Kollo, Toraja Utara, Pemberdayaan masyarakat

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Published

2025-04-30

How to Cite

Pineng, M., Athon. K Pongtuluran, Batti, A. P., & Ranta, Y. (2025). Inovasi Pengembangan Kawasan Wisata Di Objek Wisata Museum Tongkonan Kollo-Kollo Kelurahan Balusu. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 6(2), 1519–1523. https://doi.org/10.31949/jb.v6i2.13535

Issue

Vol. 6 No. 2 (2025)

Section

Articles

License

Copyright (c) 2025 Martina Pineng, Athon. K Pongtuluran, Adhi Putra Batti, Yuliana Ranta

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