AlShawaaf, Nasser. “Examining the Marketing Effectiveness of Sports Team Sponsorship on Consumer Behaviour: A Cross-Cultural Comparison Between Low and High Context Cultures”. Indonesian Journal of Sport Management 3, no. 1 (April 30, 2023): 57–83. Accessed September 1, 2024. https://ejournal.unma.ac.id/index.php/ijsm/article/view/4438.