M. F. Kutip, M. Masukree Kora, M. F. H. Mohamad Jaafar, F. A. Mohd Kudzi, and F. N. Samsul, “Students’ Perception of 4Ps Marketing Strategies on Sports Product Purchases in Malaysia”, Ind. Jo. Spo. Man., vol. 5, no. 1, pp. 12–22, Feb. 2025.