ALSHAWAAF, N. Examining the Marketing Effectiveness of Sports Team Sponsorship on Consumer Behaviour: A Cross-Cultural Comparison between Low and High Context Cultures. Indonesian Journal of Sport Management, [S. l.], v. 3, n. 1, p. 57–83, 2023. DOI: 10.31949/ijsm.v3i1.4438. Disponível em: https://ejournal.unma.ac.id/index.php/ijsm/article/view/4438. Acesso em: 1 sep. 2024.