Sopiyan, P., Masduki, & Mayangsari, I. (2024). Building an Attractive Purchasing Experience: The Vital Role of Store Atmosphere and Word of Mouth in Fiksi Coffee, Majalengka Regency. Finance and Business Management Journal, 2(1), 58–66. https://doi.org/10.31949/fbmj.v2i1.10138