Felix, A. and Rembulan, G.D. 2023. DIGITAL TRANSFORMATION AND THE CUSTOMER EXPERIENCE: ENHANCING ENGAGEMENT AND LOYALTY . Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan. 4, 03 (Sep. 2023), 228–240. DOI:https://doi.org/10.31949/entrepreneur.v4i03.6195.