MEDIA SOSIAL DAN PROGRAM “JOGO TONGGO” PADA MASA PANDEMI COVID-19: STUDI ETNOGRAFI DIGITAL
DOI:
https://doi.org/10.31949/dialogika.v4i1.7949Abstract
Penelitian ini bertujuan untuk mengelaborasi peran media sosial dalam memperkuat program “Jogo Tonggo” pada masa pandemi COVID-19 di Jawa Tengah. Kebermanfaatan media sosial telah menjadikan sebagai saluran utama komunikasi dan informasi kewargaan pada masa pandemi COVID-19. Hal itu membuat media sosial digunakan sebagai saluran utama untuk mendapatkan informasi kesehatan tentang pencegahan dan penanganan wabah COVID-19. Berbagai informasi ini sangat penting bagi kewargaan untuk dapat membangun semangat sukarelawan dan gotong royong digital pada masa pandemi Covid-19. Penelitian ini menggunakan pendekatan etnografi digital dengan teknik wawancara mendalam (In-depth interview) dan observasi partisipatif secara digital kepada para pengguna media sosial di Jawa Tengah. Hasil penelitian menemukan bahwa media sosial sangat berkontribusi dalam mensukseskan program “Jogo Tonggo”. Penelitian ini juga menemukan bahwa platform media sosial Whatsapp telah menjadi saluran utama komunikasi digital dalam program “Jogo Tonggo” pada masa pandemi COVID-19.
Keywords:
Media Sosial, Jogo Tonggo, COVID-19Downloads
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