MEDIA SOSIAL DAN PROGRAM “JOGO TONGGO” PADA MASA PANDEMI COVID-19: STUDI ETNOGRAFI DIGITAL
DOI:
https://doi.org/10.31949/dialogika.v4i1.7949Abstract
Penelitian ini bertujuan untuk mengelaborasi peran media sosial dalam memperkuat program “Jogo Tonggo” pada masa pandemi COVID-19 di Jawa Tengah. Kebermanfaatan media sosial telah menjadikan sebagai saluran utama komunikasi dan informasi kewargaan pada masa pandemi COVID-19. Hal itu membuat media sosial digunakan sebagai saluran utama untuk mendapatkan informasi kesehatan tentang pencegahan dan penanganan wabah COVID-19. Berbagai informasi ini sangat penting bagi kewargaan untuk dapat membangun semangat sukarelawan dan gotong royong digital pada masa pandemi Covid-19. Penelitian ini menggunakan pendekatan etnografi digital dengan teknik wawancara mendalam (In-depth interview) dan observasi partisipatif secara digital kepada para pengguna media sosial di Jawa Tengah. Hasil penelitian menemukan bahwa media sosial sangat berkontribusi dalam mensukseskan program “Jogo Tonggo”. Penelitian ini juga menemukan bahwa platform media sosial Whatsapp telah menjadi saluran utama komunikasi digital dalam program “Jogo Tonggo” pada masa pandemi COVID-19.
Keywords:
Media Sosial, Jogo Tonggo, COVID-19Downloads
References
Afifah, S. L., Huwae, G. N., & Darmastuti, R. (2021). Analisis Wacana Strategi Komunikasi Public Relations Pemprov Jateng melalui Program “Jogo Tonggo” di Kelurahan Blotongan Kota Salatiga. PRecious: Public Relations Journal, 2(1), 65-82. https://doi.org/10.24246/precious.v2i1.5299
Arditama, E., & Lestari, P. (2020). Jogo Tonggo: Membangkitkan kesadaran dan ketaatan warga berbasis kearifan lokal pada masa pandemi Covid-19 di Jawa Tengah. Jurnal Pendidikan Kewarganegaraan Undiksha, 8(2), 157-167. https://doi.org/10.23887/jpku.v8i2.25434
Ariani, E. Y., Budiyanti, R. T., & Kusumastuti, W. (2021). Implementasi program jogo tongo dalam menanggulangi COVID-19: studi kasus di kelurahan siswodipuran kabupaten boyolali. Jurnal Kesehatan Masyarakat, 9(6), 793-801. https://doi.org/10.14710/jkm.v9i6.31446
Arianto, B. (2021). Pandemi Covid-19 dan Transformasi Budaya Digital di Indonesia. Titian: Jurnal Ilmu Humaniora, 5(2), 233-250.
Arianto, B. (2022). Media Sosial sebagai Media Promosi Kewargaan: Studi Etnografi Digital. Journal of Humanity Studies, 1, 2. 1-15.
22202/jhs.2022.v1i2.6465
Badea, M. (2014). Social media and organizational communication. Procedia-Social and Behavioral Sciences, 149, 70-75.
Baruah, T. D. (2012). Effectiveness of Social Media as a tool of communication and its potential for technology enabled connections: A micro-level study. International journal of scientific and research publications, 2(5), 1-10.
Creswell, J. W., & Creswell, J. (2003). Research Design (pp. 155-179). Thousand Oaks, CA: Sage Publications.
Dzulfaroh & Kurniawan (2021). https://www.kompas.com/tren/read/2021/07/12/134000065/kematian-baru-akibat-covid-19-di-indonesia-tertinggi-dunia-salip-india-dan
Fiske, J. (2010). Introduction to communication studies. Routledge.
Groebel, J., E. Noam and V. Feldmann (2006) Mobile Media. Content and Services for Wireless Communication. Mahwah, NJ: Lawrence Erlbaum.
Hanani, R., Rahman, A. Z., & Kristanto, Y. (2021). Social capital and resource mobilization during pandemic: Insight from Jogo Tonggo program in Central Java. Jurnal Analisa Sosiologi, 10(3). https://doi.org/10.20961/jas.v10i0.46207
Handayani, B. (2021). The Role of Nasyiatul Aisyiyah and Fatayat NU Cadres in Preventing Stunting Cases in Indonesia. Muhammadiyah International Public Health and Medicine Proceeding, 1(1), 329-338. https://doi.org/10.53947/miphmp.v1i1.70
Harini, S., Paskarina, C., Rachman, J. B., & Widianingsih, I. (2022). Jogo tonggo and pager mangkok: Synergy of government and public participation in the face of COVID-19. Journal of International Women's Studies, 24(8), 5. https://vc.bridgew.edu/jiws/vol24/iss8/5
Haryuni, S. A. M., Suyahman, S., & Murtiningsih, I. (2022). Peranan Karang Taruna dalam Pelaksanaan Jogo Tonggo di Desa Sidorejo di Masa Pandemi Covid 19. Civics Education and Social Science Journal (CESSJ), 4(1), 14-22. https://doi.org/10.32585/cessj.v4i1.2535
Hine, C. (2000). Virtual Ethnography. SAGE Publications Ltd
Horst, H., Lewis, T., Hjorth, L., Postill, J., & Pink, S. (2015). Digital ethnography: Principles and practice. Digital Ethnography, 1-216.
Haro-de-Rosario, A., Sáez-Martín, A., & del Carmen Caba-Pérez, M. (2018). Using social media to enhance citizen engagement with local government: Twitter or Facebook?. New media & society, 20(1), 29-49.
Kaur-Gill, S., & Dutta, M. J. (2017). Digital Ethnography. The International Encyclopedia of Communication Research Methods. https://doi.org/DOI: 10.1002/9781118901731.iecrm0271
Meikle, G. (2016). Social media: Communication, sharing and visibility. Routledge.
Probosiwi, R., & Putri, A. L. (2021). Jogo Tonggo: Solidaritas Masyarakat di Era Pandemi Covid-19. Sosio Konsepsia, 10(2), 177-192. DOI : 10.33007/ska.v10i2.2423
Sari, D. P., & Sholihah, R. M. A. (2021). Efektivitas Program Jogo Tonggo Dalam Upaya Pengendalian Covid-19. Jurnal Ilmu Keperawatan Jiwa, 4(1), 193-202.
Scolari, C. A. (2009). Mapping conversations about new media: the theoretical field of digital communication. New media & society, 11(6), 943-964. 10.1177/1461444809336513
Shofi, R., Jati, S. P., & Sriatmi, A. (2020). Apakah Pelaksanaan Program Jogo Tonggo Di Dusun Pelem Kabupaten Rembang Efektif?. Jurnal Kebijakan Kesehatan Indonesia: JKKI, 9(4), 178-185. https://doi.org/10.22146/jkki.61712
Sulistiani, K., & Kaslam, K. (2020). Kebijakan Jogo Tonggo Pemerintah Provinsi Jawa Tengah dalam Penanganan Pandemi Covid-19. Vox Populi, 3(1), 31-43. https://doi.org/10.24252/vp.v3i1.14008
Maesaroh, M., & Widowati, N. (2021). Efektivitas Program Jogo Tonggo Di Kelurahan Wonotingal, Kecamatan Candisari Kota SEMARANG. Dialogue: Jurnal Ilmu Administrasi Publik, 3(2), 108-121. https://doi.org/10.14710/jekk.v%vi%i.13055
Newman, M., A. Barabasi and D. Watts (2006) The Structure and Dynamics of Networks. Princeton, NJ: Princeton University Press.
Wakhid, N. (2022). The Implementation of Jogo Tonggo: Living Hadits in RW V Kedungwuluh Environment, West Purwokerto as A Prophetic Solution in The Middle of the Covid-19 Pandemic. Jurnal Penelitian Agama, 23(2), 297-321. https://doi.org/10.24090/jpa.v23i2.2022.pp297-321
Published
Issue
Section
License
Copyright (c) 2022 Bambang Arianto, Bekti Handayani
This work is licensed under a Creative Commons Attribution 4.0 International License.
